Web Hosting Guide

Web Hosting Dictionary (Please click on letter to view definitions)

Web Hosting Glossary - S

Sticky content
This refers to the concept that the web site has a compelling reason for users to frequently come back to visit. This can be achieved by getting the user to leave some information behind on the site, such as a personal profile, an investment portfolio, a resume, a list of preferred cities for weather reports, personal horoscopes, newsletter sign-up, birthday/gift reminders, etc.

The concept is that once a user has taken the time to upload all of this personal information on that particular site, they are likely to "stick around" and reuse that site again, which limits the possibility of switching to another site which may provide similar services.

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